Imagine two different auto repair shops who can both quickly and cheaply fix your car. Ultimately, the one with a better-designed service will lead to more positive experiences, and you'll be more inclined to recommend it to friends and family.
(Also available on Vimeo.)
Service Design is a young field that can be tricky to explain, but we believe that it can be done well.
Whether you’re a designer in another field, a potential business client, or just an interested individual, this video was created to help you understand the role, process, and values of Service Design.
If you're inspired by our video, but think you could make it even better (eg. narrate in another language, new music, etc.), we'd love your help!
This video and all the files used to make it are licensed under CC Attribution-NonCommercial-ShareAlike. If you’re interested in contributing, everything is available on GitHub.
Yosef Shuman is
a service design doer
living in DC.
He enjoys magic,
rock climbing, improv acting,
and writing haiku.
Mark Whiting is a
postdoctoral scholar at
Stanford in HCI.
He builds tools,
thinks about things,
and consults.